From Likes to Community: Social Media’s New Era



In this article, we will explore the reasons behind the shift and how it shapes the future of social media.

I. The Roots of Social Media

Social media platforms like Facebook, Twitter, and Instagram were initially designed to help people connect and share information with friends and family. In the early days, social media was all about building communities and fostering relationships. It was a place where people could share their thoughts, ideas, and experiences with like-minded individuals.

However, as social media platforms grew in popularity, they became more commercialized, and the focus shifted from community building to advertising and data monetization. Social media companies began collecting vast amounts of user data, which they used to create targeted advertising campaigns. This led to concerns about user privacy, and many people started to feel like they were being spied on.

Moreover, social media platforms became breeding grounds for misinformation and fake news, leading to social and political polarization. Social media companies were accused of not doing enough to curb hate speech, disinformation, and cyberbullying. As a result, trust in social media platforms has eroded over the years, and users have become more cautious about what they share online.

II. The Return to Authenticity

In 2024, users will look for more authentic and trustworthy experiences on social media. They want to connect with real people and natural communities rather than being bombarded with ads and fake news. As a result, social media platforms are shifting their focus back to community building and user-generated content.

For example, Instagram is experimenting with removing public like counts, which could help reduce the pressure to create content designed to get likes rather than express oneself authentically. Instagram is also testing features that allow users to share content directly with a smaller group of friends or followers rather than the entire platform.

Similarly, Twitter is experimenting with communities, which allow users to join or create groups around specific topics or interests. This could help users connect with like-minded individuals and engage in meaningful conversations.

III. The Rise of Privacy-Focused Platforms

Another reason social media is returning to its roots is the rise of privacy-focused platforms. As users become more concerned about online privacy, they turn to platforms prioritizing data protection and encryption.

For example, Signal and Telegram are messaging apps that offer end-to-end encryption, meaning only the sender and receiver can read the messages. These platforms have become increasingly popular recently, especially among people concerned about government surveillance or data breaches.

Meanwhile, social media platforms like Mastodon and Diaspora are decentralized and community-run. They allow users to control their data and connect with like-minded individuals without relying on a central authority or corporate entity.

IV. The Future of Social Media

The return to social media’s roots is not just a passing trend but a fundamental shift in how we use and perceive social media. As social media platforms prioritize privacy, authenticity, and community building, we expect more user-generated content, smaller and more intimate social networks, and a renewed focus on trust and transparency.

At the same time, social media companies will need to find new ways to monetize their platforms without relying on targeted advertising or data collection. They must balance user privacy and financial sustainability, which could lead to new business models and revenue streams.


Social media is evolving, and as we move forward, we can expect to see a more nuanced and thoughtful approach to social media use. Instead of using social media to broadcast our every thought or gain validation through likes and followers, we may use it more intentionally and selectively.

We may see a shift toward smaller, more niche social networks where users can connect with others who share their interests, hobbies, and beliefs. These networks may prioritize privacy and community building over mass appeal and virality, leading to more meaningful interactions and relationships.

Of course, social media will continue to face challenges and criticisms, as it always has. But by returning to its roots and focusing on authenticity, privacy, and community, social media has the potential to become a more positive force in our lives.

As we navigate the ever-changing landscape of social media, it is up to us as users to demand the kind of social media experiences we want. Whether we are looking for a space to connect with others, share our passions, or pass the time, we can help shape the future of social media by using it to reflect our values and priorities.

The rise of social media in the early 2000s changed the way we interact with each other, consume information, and even form opinions. Over the years, social media platforms have evolved from simple messaging tools to powerful marketing tools, news aggregators, and political battlegrounds. However, after years of criticism and scrutiny, social media seems to return to its roots in 2024, as users demand more privacy, authenticity, and community-focused experiences.

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